The Local Team Behind Your HA GIANG LOOP

Ngoc is a dedicated advocate for ethical and sustainable travel entrepreneurship. She studied Sustainable Tourism Management in Austria and brings six years of combined experience in the tourism industry and community development. This background gives her a strong, practical understanding of how responsible tourism growth can empower local communities. Motivated by her passion for sustainability and her love for Ha Giang’s natural beauty, Ngoc joined Lila Inn & Tours in 2023 as a Development Manager. Working closely with local colleagues, she co-creates adventurous journeys that invite travelers to explore untouched landscapes while connecting meaningfully with the region’s diverse ethnic cultures. Ngoc’s long-term mission is to build an educational ecosystem in Ha Giang that provides practical tourism training for local motorbike riders and community members, aiming to equip locals with the skills and confidence to participate sustainably in the tourism economy.

Nhu comes from a customer service background and fell in love with Ha Giang’s mountains and culture from her very first visit. As a dedicated tour consultant, she spends hours carefully answering every question about the Ha Giang Loop, helping travelers plan their journeys, and making sure every detail is thoughtfully taken care of. With deep knowledge of Ha Giang’s culture, villages, and hidden gems, Nhu stays closely connected with travelers before, during, and even after the tour to ensure every experience is smooth, meaningful, and memorable. She combines her genuine kindness with a strong sense of responsibility, always working with care and heart. Known for her bright smile and friendly energy, Nhu loves connecting with people and is always happy to chat - whether it’s about local culture, travel stories, or tips to make each journey truly special.

With eight years of experience in operations management for multinational corporations, she leads the design and delivery of high-quality Ha Giang experiences. Her work is defined by strong systems, clear processes, and close attention to detail from safety and logistics to the thoughtful touches that elevate each journey. Her connection to Ha Giang began as a traveler. From the first visit, the landscapes, people, and untamed beauty of the mountains left a lasting impression. What began as admiration quickly became a sense of purpose. That first trip inspired her to contribute meaningfully, joining a team that shares deep respect for the land and a commitment to creating authentic, responsible travel experiences.

Her journey with Lila began with a deep passion for exploring local life and discovering the richness of indigenous cultures. Although she's from central Vietnam and spent many years in the south, joining Lila has become more than just a job, it’s an opportunity to help share the magnificent Ha Giang Loop and its authentic culture with both Vietnamese and international travelers, while nurturing her own love for this country. Professionally, she hold a Master’s degree in International Management, Marketing & Entrepreneurship from Germany and bring over five years of experience in marketing, communications, and branding across the healthcare, education, and social sectors. Looking ahead, she hopes to work closely with the Lila team to strengthen our brand, position Lila as a high-quality local tour operator, and contribute to the long-term mission of developing a sustainable social community in Ha Giang.

She has three years of experience in SEO content, specializing in brand positioning and smart keyword optimization to drive meaningful traffic and real conversions. Building on a strong SEO foundation, she creates social media content that feels more human, relatable, and accessible. Her work focuses on helping Lila communicate clearly with international travelers - using authentic, well-crafted storytelling to share the values of responsible tourism in Ha Giang. Through thoughtful content and strategic messaging, she bridges performance-driven marketing with genuine connection, ensuring Lila’s story reaches the right audience while staying true to its mission.